Summary

Production leader, content creator, creative marketer, and social media groundbreaker with over a decade of excellence in organizations and advertising agencies spanning traditional and digital media. Empowering culture champion, cultivating data-driven creative teams that grow engagement, audiences and ROI.

Work Experience

Etsy

Supervising Producer; 2024 - present

  • Lead a new marketing vertical in paid social activation across social media channels to boost awareness, engagement and brand affinity with Etsy, as well as drive sales in the US & international markets.

  • Led a production team both creatively and logistically in creating paid social assets across social media platforms (YouTube, Instagram, Facebook, TikTok & Pinterest)

  • Identified & contracted influencers for paid social media content, shaping content from brief to delivery.

  • Led paid social marketing campaigns from creative brief to delivery and analytical post-mortems across US & International markets, working cross-departmentally with brand, legal, merchandising, vetting & licensing.

  • Managed external production partners and production budgets in the creation of paid social assets

  • Communicated directly with platform partners, agencies and social creators to drive content development and campaign execution

  • Surfaced new creative tactics and opportunities, informed by cultural and platform trends and competitive insights

Known

Creative Producer; 2022 - 2024

  • Led creative for CNN+ paid & organic social media content leading up to and through launch

  • Produced paid & organic social campaign content for brands such as Audible, Netflix, Pluto & more

  • Created pitch decks in response to RFPs

  • Produced A/V spots & trailers for brands such as Universal Music Group, Audible & Food Network

Spotify

Supervising Producer: Social Media & Marketing Content; 2021 - 2022 (contract)

  • Led a new production team, operationalizing video workflows & setting guidance for social content across Spotify's global handles

  • Led @Spotify's TikTok handle, doubling the amount of followers & tripling content output

  • Led & produced Spotify's first event coverage at the AMAs, resulting in their most successful TikTok video ever, and garnering more than 8 million social views across all videos.

  • Developed and launched several successful social franchises, both internally & working with agencies

  • Managed the production budget, including internal & external production & media licensing

MTV International

Senior Digital Producer; 2020 - 2021

  • Lead creative & production of all international digital music content across digital & social platforms

  • Lead creative & production for @MTVEMA social handles - resulting in +5% across platforms YOY in 2020 & 2 Shorty Awards

  • Formulate & execute content campaign strategies for tentpoles, linear & digital series & other company priorities

  • Produce & write original video for digital platforms

  • Manage localization of content across 32 regions globally

  • Analyze KPI data & trends to lead overall video strategy, resulting in increased views & audience engagement

MTV

Supervising Producer: Social Content; 2019 - 2020

  • Led development & production of all original video content across MTV's social platforms

  • Created & managed a new team of writers, producers, editors, AEs & PAs

  • Analyzed KPI data & trends to lead overall video strategy, increasing views & audience engagement

  • Led the development & production of dozens of new franchises & one-off videos, garnering millions of increased views & audience interactions

  • Collaborated with marketing to create & sell sponsored content

Supervising Producer: Snapchat Discover; 2017 - 2019

  • Led MTV's daily Snapchat Discover edition creatively & strategically

  • Increased KPIs by an avg. of 25% year over year to as high as averaging 3 million unique views/day

  • Managed cross-disciplinary team across editorial, video, design & animation

  • Produced videos, wrote articles & oversaw reformatting for Snapchat & other digital platforms

Coordinating Producer: Snapchat Discover; 2016 - 2017

  • Managed day-to-day assignments for Snapchat Discover team & ensured timely delivery of all assets internally & with external partners

  • Produced videos & animations, including talent interviews

  • Wrote scripts, articles, headlines & other copy as needed

Science Channel

Development & Production Coordinator; 2014 - 2016

  • Took & evaluated pitches; fostered relationships with producers & agents

  • Conceptualized new series, specials & stunts for the network

  • Coordinated tracking of submissions, concepts & pilots in development

  • Wrote editorial briefs & gave notes on projects in development

  • Represented Science Channel at industry conferences & events

Discovery Studios

Development & Production Assistant; 2012-2014

  • Generated & developed show ideas for Discovery & outside networks

  • Wrote, edited & designed treatments

  • Produced sizzle reels

  • Scouted & managed talent

WTVR CBS 6

Weekend Assignment Editor; Production Assistant & Social Media + Website Manager; 2011 - 2012

  • Monitored, investigated & reported breaking news stories

  • Managed assignments & logistics for camera crews, reporters & live crews

  • Innovated & researched news story ideas

  • Updated website, mobile site & social media accounts

  • Ran camera & teleprompter for live news shows

Key Achievements & Awards

Shorty Award Winners:

  • Best Influencer & Celebrity Facebook Campaign: 2020 EMA Regional Award Pre-Show

  • Best use of Localization; 2020 MTV EMA

Shorty Award Bronze Winner:

  • Best Snapchat: 2017 VMAs Snapchat Coverage

Linear TV Greenlights

  • True Nightmares' - Investigation Discovery

  • 'My Little Family' - TLC

Skills

  • Adobe Premiere & Creative Suite

  • Content Strategy

  • Video Production

  • Leadership & Management

  • Writing

Education

Pennsylvania State University

BA: Broadcast Journalism; Minor: Psychology


 

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